How to create a survey in 7 easy steps

Creating an online survey is easy. But creating a survey that is also well-organized, easy to answer, and that provides valuable data is not. Below are 7 helpful tips for creating a survey that will get you the answers you want.

  1. What do I need to know? Before you start with creating your questionnaire, you should decide on what exact information you need to know. What insight do you wish to get from your survey? This helps to focus on what matters and keep your questionnaire short and concise.
  2. What questions do I need to ask? Now that you know what information you need, think about the questions that you have to ask to get those answers. Ask simple and unambiguous questions, try to avoid long and unnecessary complex questions.
  3. Remove unnecessary questions. Go through your questionnaire and for each question ask yourself "Is this absolutely needed to get the required results?". If it is not, remove the question. A short questionnaire is key for a high response rate.
  4. Put the questions in the right order. Now that you have all the questions ready, bring them in the right order. Ask the most important questions first. That way, even if a participant drops out early, you still have response data to use.
  5. Split long questionnaires into pages. Group your questions by topic and put them into individual pages. This will provide your participants with a more organized experience and is more inviting than seeing all questions at once.
  6. Use logic to only show relevant questions. With Skip Logic and Display Logic you can hide away irrelevant questions and let your participants focus on the questions that matter. A shorter and more relevant questionnaire will result in higher completion rates.
  7. Test your online survey. Create a survey link, share it with a couple of colleagues and take the survey also yourself. This will let you find possible issues with your questions, and also collect some sample results for you to look at. Do the results answer what you need to know? Or do you need to rephrase or change the questions?

With these tips, you can create a survey that will give you the answers you want and help you make better decisions!

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Drag & drop survey editor

Our wonderful survey builder lets you create online surveys with ease. Simply choose the type of question you want to ask, drag it over into your survey, modify it the way you want, et voilĂ  - that's your questionnaire done!

It is also very easy to create your online survey in multiple languages.

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Multiple question types

You can choose from a variety of different question types to build your online questionnaire. Use open or closed questions, multiple-choice grids/tables, forms and more.

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Multiple Choice

Let your participants pick one or multiple given options.

Numeric Tables

Spreadsheet like question to collect numeric values.

Drop-Down List

Let your participants pick from a long list of options (e.g. nationality).

Open Textfield

Ask for short written answers. We can deal with any kind of language (Unicode).

Comment Box

Long written answers are possible too. We support any language (Unicode).

Form

Use a customizable form to collect e.g. your participants' personal details.

Multiple Choice Grid

Let people pick one or many choices per row. Our tables are mobile optimized!

And many more...

There are even more question types to choose from. Show all question types...

Customize your survey design

Create your survey with style

We have a great selection of themes for you to choose from or you can create your own! This allows you to pick your own colors, upload your logo or background image, change styles and much more. It is so easy to make it fit your corporate design or personal taste.

Not enough? Your web-team can also apply their own CSS to fully customize the look and feel of your questionnaire with our white-label solution.

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